The main objective was to create a product exhibition - Carlsberg beer - which can be adapted to current marketing campaigns. Our solution is modular boxes made of plywood. They can be combined in many ways to create a larger, individual installation. Such product exposition allows for considerable freedom and an introduction of changes without time-consuming modifications.
The plywood POS Display refers in its design to traditional beer crates. The Carlsberg logo is placed on the sides and front of the boxes.
Bilateral access to products and two-way communication in the form of headers and slats present the current offer at the point of sale.